One of the best things about Instagram is the ability it gives you to reach people all around the globe. When your brand shares a video or photo on Instagram, it could potentially be seen by people in New York to Australia, and everywhere in between. While that amount of reach is great, what if you want to get more granular and specific with who you target? Well, that’s when Instagram geotags come into play.
Whether you’re a local business trying to reach nearby customers, or a global brand that wants to target audiences in specific regions, geotags will come in handy. Plus, after the Instagram algorithm shifted the way content is displayed to users, your brand needs to find new and innovative ways to achieve as much reach as possible. And not only that, you want to make sure you’re reaching the right people.
In this article, we’re going to break down everything you need to know about Instagram geotags and show you how to use them to engage with your target audience:
What is an Instagram Geotag?
An Instagram is the specific location, down to the latitude and longitude, of where you’ve stored your Instagram content. Geolocations are gathered from the physical location of your mobile device, which allows users to store or tag their content to those coordinates. Keep in mind, this only applies if you tell Instagram to publicize your location.
This public sharing of content puts a physical location to content, which brands can ultimately take advantage of to engage with users. Brands with brick and mortar locations can see all the various content tagged to their location.
As we’ll talk about later, there are several creative ways your brand can use geotags.
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